Marketing Studies and Actions MEAM

Major:Marketing Studies and Actions
Duration:18 months
Language of instruction:English
Mode of study:Full time in VNU-IS
Degree:Master of Marketing Studies and Actions

awarded by University of Nantes, France

Strategic Analysis of the Competitive DynamicsDesign Thinking
Processing Quantitative Research DataSales Forecast and Panels
Intellectual and Industrial Property LawConsumer Behavior
Laws on consumption and competitionNew techniques in Data Analysis
Answer to Tender and Design of StudyServices Marketing
Tools for CommunicationsMarketing of Purchases and Distribution
Development of International ScopeText Data Analysis
French and French CulturePersonal Project and Career
Market SegmentationQualitative Methods
Social Sciences, Humanities, and Data AnalysisThematic seminars
Questionnaire Development, Sampling and CollectionSemiotics
Operational Marketing and Social NetworksMarketing Project Management

3.1. Qualifications and working experience

Applicants with a Bachelor’s Degree with Good grade or above (issued by Vietnamese higher education institutions), equivalent to BAC + 4 who meet the following requirements for qualifications and working experience:

– Applicants graduated with applied majors (or relevant) such as Marketing, Economics, Business Administration, Finance and Banking, Foreign Trade, Auditing, Laws, etc should have at least one (01) year of working experience in a field relevant to the program in which they are enrolling (from the date of the recognition of university degree to the date of enrollment).

– Applicants graduated with majors in a field of study different from the program they are enrolling should have at least five (05) years of working experience of applied majors (or relevant) (from the date of the recognition of university degree to the date of enrollment) and certificates of participation in professional training courses in a field of study relevant to the program in which they are enrolling (Knowledge and skills of Marketing, and other groups of knowledge and skills in marketing, management; short-term training certificates legally issued by authorized training centers/universities/schools).

3.2 English requirements

– English proficiency certificate at level four (04) of the six (06)-level foreign language framework of Vietnam (within validity period) that is issued by domestic training institutions and approved by Ministry of Education and Training;

– International English certificate equivalent to score of IELTS 5.5, TOEFL iBT 72 other equivalent international certificates (approved by Ministry of Education and Training);

– University degree with a major in English; Bachelor’s, master’s or doctorate degree (full time overseas) with English as a medium of instruction.

173,040,000 VND for cohort 2023 – 2024
  • Office of Graduate Studies – International School
  • Level 2, G7 Building, International School, 144 Xuan Thuy, Cau Giay, Hanoi
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