PhD. Nguyen Thi Hong Hanh
- Position: Lecturer
- Academic rank / degree: Doctor of Philosophy
- Languague: English
- Email: hhanhnth@isvnu.vn
- Adress: VNU- International School, No1 Phan Tay Nhac, Tu Liem, Ha
Degree
- Doctor of Philosophy, Yuanze University, Taiwan
Research areas
- Research interests: Marketing
- Teaching subjects: Marketing
Publications
- Common cause of trust and satisfaction in online shopping contexts. Journal of Quality, Vol. 20, No. 5, 1022-0690
- Common cause of trust and satisfaction in online shopping contexts. Hội thảo ANQ 2011
- Explore factors influencing donation actions in online social networks: Facebook a case study. Business Notion & Adoption and Business Information & Calculation. Hội thảo, Đài Loan 2013
- Determinants of online advertising effectiveness. Hội thảo ANQ 2013
- The investigation of organizational innovation climate and organizational learning an operating performance. Hội thảo ANQ 2011
- Evaluate the effect of domain name on the customer’s intention to buy at airline ticket website. Hành vi tiêu dùng mới trong cộng đồng ASEAN – Cơ hội và thách thức 2015
- Impact of SEO on Trust. APIEMS 2015
- Factors affect m-commerce advertising. International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-Case and e-Tech 2016)
