Assoc.Prof.PhD. Nguyen Phuong Mai

  • Position: Vice Dean
  • Academic rank / degree: Associate Professor,
  • Languague: English
  • Email: mainp@vnuis.edu.vn
  • Adress: VNU- International School, No1 Phan Tay Nhac, Tu Liem, Ha

Degree

  • Bachelor of Art, Economics Management, National Economics University; Bachelor of Art, English Language, Hanoi University (Viet Nam)
  • Master, Business Administration, National Kaohsiung University of Applied Sciences (Taiwan, Republic of China)
  • Doctor of Philosophy, Business Administration, University of Economics and Business, Vietnam National University Hanoi (Viet Nam)

Research areas

  • Research interests: Sustainable development, Corporate social responsibility, Consumer behavior, Entrepreneurship, Organizational behavior
  • Teaching subjects: Strategic management, Principles of management, Sustainable business management, Entrepreneurship, Organizational behavior

Publications

  1. Chengter Ho, Phuong Mai Nguyen, Ming-Hung Shu (2007). Supplier Evaluation and Selection Criteria in the Construction Industry of Taiwan and Vietnam. International Journal of Information and Management Sciences, 18 (4), 403-426, ISSN 1017 – 1819, (Scopus Index).
  2. Hoang Van Hai, Nguyen Dang Minh, Nguyen Phuong Mai, Tran Thi Hong Lien (2012). Current Issues of Environmental Management in Vietnam: The Case of VEDAN Vietnam. Journal of Japan Information and Management Society, 33 (1), ISSN1882-2614.
  1. Thi-Minh Ngoc Luu, Phuong Mai Nguyen*, Thi Huong Dang, Phu Quy Dao (2019). Factors affecting the adoption of social media in business: evidence from individual and household retailers in Vietnam. International Journal of Entrepreneurship, 23, Special Issue, ISSN 1099-9264 (Scopus Index).
  2. Phuong-Mai Nguyen, Nam D.Vo, Nguyen Phuc Nguyen, Yongshik Choo (2020). Corporate social responsibility of food processing companies in Vietnam from consumer perspective. Sustainability, 24, Special Issue, doi:10.3390/su12010071ISSN 2071-1050 (Scopus&SSCI index)
  1. Nguyen Hoang Tien, Nguyen Van Thuy, Phuoc Minh Hiep, Nguyen Phuong Mai, Le Doan Minh Duc (2020). Small family business in Vietnam succession and sustainable development. International Journal of Entrepreneurship, 24 (1), ISSN 1099-9264 (Scopus Index).
  2. Hoang Tien Nguyen, Doan Minh Duc Le, Thien Thong Minh Ho, Phuong Mai Nguyen* (2020).Enhancing sustainability in the contemporary model of CSR: case of fast fashion industry in developing countries, Social Responsibility Journal, ISSN 1747-1117 (Scopus Index), DOI: 10.1108/SRJ-03-2019-0108.
  3. Nguyen Hoang Tien, Rewel Jiminez Santural Jose, Nguyen Phuong Mai, Ho Tien Dung, Nguyen Thi Hoang Oanh, Nguyen Huynh Phuoc (2020). Digital marketing strategy of GUMAC and HNOSS in Vietnam fashion market. International Journal of Multidisciplinary Education and Research, 5(4), 1-5, ISSN 2455-4588.
  4. Nguyen Hoang Tien, Rewel Jiminez Santural Jose, Nguyen Phuong Mai, Bui Van Thoi, Than Van Hai (2020). Analysis of Starbucks’ entry strategy into Vietnam market. International Journal of Multidisciplinary Education and Research, 5(3). ISSN 2455-4588.
  5. Nguyen Hoang Tien, Rewel Jiminez Santural Jose, Nguyen Phuong Mai, Nguyen Thanh Long, Than Van Hai (2020). Current state of human resource of International Universities in Vietnam. International Journal of Multidisciplinary Research and Development, 7 (7), 22-27. Online ISSN: 2349-4182, Print ISSN: 2349-5979.
  6. Nguyen Hoang Tien, Rewel Jiminez Santural Jose, Nguyen Phuong Mai, Tran Thanh Tung, Nguyen Khanh Cuong, Nguyen Thi Hoang Oanh (2020). Comparative analysis of business strategy of Vinmart+ and Familymart convenience stores in Vietnam. International Journal of Multidisciplinary Research and Development, 7(7), 28-33. Online ISSN: 2349-4182, Print ISSN: 2349-5979.
  7. Van Toan Dinh, Phuong Mai Nguyen*, Truc Le Nguyen, Thi Cam Thuong Hoang (2020). Motivations for entrepreneurship of students in Vietnam. Academy of Entrepreneurship Journal, 26 (Special Issue 1), Print ISSN: 1087-9595; Online ISSN: 1528-2686 (Scopus index).

Conference Paper

  1. Hoàng Văn Hải, Nguyễn Đăng Minh, Nguyễn Phương Mai (2012). Current Issues of Environmental Management in Vietnam: The Case of VEDAN Vietnam. Kỉ yếu Hội thảo quốc tế “Sản xuất và Quản trị môi trường ở nền kinh tế có mức carbon thấp”. Tokyo, Nhật Bản, 1/2012.
  2.     Hoàng Văn Hải, Nguyễn Phương Mai (2012). Environmental Awareness and Attitude of Vietnamese Consumers Towards Green Purchasing. Kỉ yếu Hội thảo quốc tế “Sản xuất bền vững và Quản trị môi trường”. ISBN 978-604-67-0017-3, Hà Nội, tháng 9/2012.
  3. Nguyễn Phương Mai, Nguyễn Lan Phương (2012). Implementing corporate social responsibility towards sustainable development: case study of SMEs in Thanh Hoa province. Kỉ yếu Hội thảo quốc tế Việt Nam học lần thứ tư “Việt Nam trên con đường hội nhập và phát triển bền vững”, Hà Nội, 11/2012.
  4. Nguyễn Phương Mai, Nguyễn Trọng Huy (2012). Barriers to effective strategy implementation: empirical evidence from Vietnamese business practices. Kỉ yếu Hội thảo quốc tế lần thứ 2 “Hội nhập: Cơ hội và thách thức”, Đà Nẵng, 12/2012.
  5. Nguyễn Phương Mai, Nguyễn Lan Phương, Hoàng Văn Hảo (2015). Internal corporate social responsibility and employee’s job satisfaction in Hanoi based Vietnamese enterprises. Kỉ yếu Hội thảo ICECH2015 – International Conference on Emerging Challenges: Managing to Success, Hà Nội.
  6.     Đinh Văn Toàn, Hoàng Văn Hải, Nguyễn Phương Mai (2016). The role of entrepreneurship development in universities to promote knowledge sharing: the case of Vietnam National University Hanoi. Kỉ yếu Hội thảo Asia Pacific Conference on Information Management (APCIM) 2016: “Common Platform a Sustainable Society in the Dynamic Asia Pacific”, 20-22/10/2016.
  7.     Đinh Văn Toàn. Nguyễn Phương Mai (2016). Start-up in university and university-enterprise partnership: managerial implications for Vietnam. Kỉ yếu Hội thảo International Conference on Emerging Challenges: Partnership Enhancement, 11/2016.
  8.     Nguyễn Phương Mai, Đoàn Thị Thu Trang, Đào Trung Kiên, Nguyễn Duy Hùng (2018). Factors Affecting the Entrepreneurial Intention of Technical Students: Case Study of Students at Hanoi University of Science and Technology. Kỉ yếu Hội thảoInternational Conference forYoung Researchers In Economics And Business (ICYREB2018), 10/2018.
  9. Hoàng Văn Hải, Đoàn Ngọc Quang, Nguyễn Phương Mai (2018). Barriers to strategy execution of SMEs in Quang Nam province, Vietnam. Kỉ yếu Hội thảo Contemporary Issues in Economics, Management and Business (CIEMB2018), 11/2018.
  10. Hoàng Văn Hải, Nguyễn Thùy Dung, Nguyễn Phương Mai (2018). Consumer credit behaviors of Vietnamese people: evidences from Hanoi and Ho Chi Minh city. Kỉ yếu Hội thảo Asian Pacific Management Research Conference (APMRC2018), 11/2018.
  11. Hoàng Văn Hảo, Nguyễn Phương Mai (2019). Policy of entrepreneurship development in universities: International experiences and implications for Vietnam. Kỉ yếu hội thảo quốc tế “The Autonomy of Universities in Scientific and Technological Activities Suitable for the Requirements of the 4th Industrial Revolution”, Hanoi, Vietnam, 01/2019.
  12. Thi-Minh-Ngoc Luu, Thi-Huong Dang, Thi-Trang-Nhung Nguyen, Dinh-Dong Chu, Nam D. Vo, Phuong-Mai Nguyen* (2020). Linking corporate governance quality and firm performance: literature review and implications for state-owned enterprises in Vietnam. Kỉ yếu Hội thảo quốc tế “8th International Conference on Emerging Challenges: Contemporary Issues on Innovation and Management”. Ha Long, Vietnam, 11/2020.
  13. Thi Minh Ngoc Luu, Trong Truong Hoang*, Thi Minh Hien Vu, Phuong Mai Nguyen* (2020).An integrative model to measure customer trust in e-commerce: literature review and suggestions for future research in Vietnam. Kỉ yếu Hội thảo quốc tế “8th International Conference on Emerging Challenges: Contemporary Issues on Innovation and Management”. Ha Long, Vietnam, 11/2020.

Book chapter

  1. Phuong Mai Nguyen, Nam D.Vo, Quang Long To, Van Toan Dinh (2021). Towards responsible tourism in Vietnam: critical review and implications for future research. In Nguyen & Hens (Eds), Global Changes and Sustainable Development in Asian Emerging Market Economies Vol. 1. Proceedings of EDESUS 2019. Springer International Publishing.
  2. Thi-Minh Ngoc Luu, Phuong Mai Nguyen, Phu Quy Dao (2021). Antecedents of social media adoption: A Case study of individual online retailers in Hanoi and Ho Chi Minh City. In Nguyen & Hens (Eds), Global Changes and Sustainable Development in Asian Emerging Market Economies Vol. 1. Proceedings of EDESUS 2019. Springer International Publishing.

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