Marketing Studies and Actions

  1. General information


Marketing Studies and Actions


18 months

Language of study:


Mode of study:

Full time in VNU-IS


Master of Marketing Studies and Actions

Awarded by University of Nantes, France


  1. Program structure

Strategic Analysis of the Competitive Dynamics

Design Thinking

Processing Quantitative Research Data

Sales Forecast and Panels

Intellectual and Industrial Property Law

Consumer Behavior

Laws on consumption and competition

New techniques in Data Analysis

Answer to Tender and Design of Study

Services Marketing

Tools for Communications

Marketing of Purchases and Distribution

Development of International Scope

Text Data Analysis

French and French Culture

Personal Project and Career

Market Segmentation

Qualitative Methods

Social Sciences, Humanities, and Data Analysis

Thematic seminars

Questionnaire Development, Sampling and Collection


Operational Marketing and Social Networks

Marketing Project Management


  1. Admission requirement

3.1. Qualifications and working experience

Applicants having Bachelor’s Degree with Good grade or above (issued by Vietnamese higher education institutions), equivalent to BAC + 4 and meeting the following requirements for qualifications and working experience:

– Applicants graduated with applied majors (or relevant) such as Marketing, Economics, Business Administration, Finance and Banking, Foreign Trade, Auditing, Laws, etc should have at least one (01) year of working experience in a field relevant to the program in which they are enrolling (from the date of the recognition of university degree to the date of enrollment).

– Applicants graduated with majors in a different field of study to the program they are enrolling should have at least five (05) year of working experience applied majors (or relevant) (from the date of the recognition of university degree to the date of enrollment) and certificates of participation in professional training courses in a field relevant to the program in which they are enrolling (Kknowledge and skills of Marketing, and other groups of knowledge and skills in marketing, management; short-term training certificates legally issued by authorized training centers/universities/schools).

3.2 English requirements

– English proficiency certificate at level four (04) of the six (06)-level foreign language framework of Vietnam (within validity period) that is issued by domestic training institutions and approved by Ministry of Education and Training;

– International English certificate equivalent to score of IELTS 5.5, TOEFL iBT 72, TOEIC (04 skills including: Listening score of 400 – Reading score of 385 – Speaking score of 160 – Writing score of 150 and within validity period) or above; or other equivalent international certificates (approved by Ministry of Education and Training);

– University degree with a major in English; Bachelor’s, master’s or doctorate degree (full time overseas) with English as a medium of instruction.

  1. Tuition fee: 165,315,000 VND (equivalent to euro 6,180).

The tuition fee is converted based on the exchange rate posted by Vietcombank at the payment period. Tuition fee is divided into 03 times of payment.


  1. Contact:

Office of Graduate Studies – International School

Level 2, G7 Building, International School, 144 Xuan Thuy, Cau Giay, Hanoi

HOTLINE: +84 866 540 268

Email: / /