MSc. Nguyen Thi Huong Ly

  • Position: Lecturer
  • Academic rank / degree: MSc
  • Languages: English, Polish
  • Email: lynth@vnuis.edu.vn
  • Address: VNU- International School, No1 Phan Tay Nhac, Tu Liem, Hanoi

Degree

  • Bachelor: Foreign Economic Relations, University of Economics and Law (VNU HCMC); Polish language, Lazarski University
  • Master: MBA – Vietnam (International Economics Relations); MSC – UK (Marketing)

Research areas

  • Research interests: Marketing, Consumer behaviour, Communication, Brand Management
  • Teaching subjects: Marketing, Consumer behaviour

Articles published in scientific journals

  • Articles published in scientific journals 
  1. Nguyen Thi Huong Ly, Phuong Viet Le Hoang. (2020). THE EFFECTS OF PERCEIVED USEFULNESS, POSITIVE ONLINE CUSTOMER REVIEW, BRAND IMAGE, PRICE ON PURCHASE INTENTION: THE CASE OF ONLINE HOTEL BOOKING. International Journal of Management (IJM) (ISSN: 0976-6502,0976-6510)  (SCOPUS), Volume 11, Issue 6,, pp. 1012-1018.  DOI: 10.34218/IJM.11.6.2020.089
  2. NGUYEN TAN LOI, LE HOANG VIET PHUONG, NGUYEN THI HUONG LY. (2021). THE RELATIONSHIP BETWEEN FIRM – GENERATED CONTENT, EMPATHY, USER – GENERATED CONTENT AND BRAND EQUITY. Tạp chí Khoa học và Công nghệ,Số 50, 2021 (ISSN: 25252267)  , , 78.  
  • Papers published in scientific conference proceedings
  1. LE CONG DOAN, NGUYEN THI HUONG LY, MAI THANH HUNG, NGUYEN THI THO. (2022). THE IMPACT OF CULTURAL DISTANCE ON THE WORK PERFORMANCE OF VIETNAMESE EMPLOYEES IN FOREIGN ENTERPRISES. Hội nghị Khoa học trẻ lần 4 năm 2022 (YSC2022) – IUH, 2022 (ISBN: 978-604-920-154-7) ,  pp. 256-272. 
  2. NGUYEN THI HUONG LY, LE CONG DOAN, NGUYEN QUYNH MAI, LUNG THI KIEU OANH (2022). ANALYZING FACTORS AFFECTING THE ONLINE SHOPPING INTENTION DURING THE COVID-19 PANDEMIC IN HO CHI MINH CITY. The 2nd International Conference on Advanced Technology & Sustainable Development (ICATSD 2022), pp. 183-192.
  3. LE CONG DOAN, NGUYEN THI HUONG LY, NGUYEN PHUC HUNG (2022). THE IMPACT OF BEAUTY V-LOGGERS ON DECISION TO BUY COSMETICS OF VIETNAMESE CUSTOMERS. The 2nd International Conference on Advanced Technology & Sustainable Development (ICATSD 2022), pp. 193-204.

Tìm kiếm