| Training Major: Digital Business (73401a1) | Language of Instruction: Vietnamese and English (Vietnamese in the first two years, English in the final two years) |
| Duration of Training: 4 years | Degree: Bachelor’s degree (full-time programme) conferred by Vietnam National University, Hanoi (VNU) |
The Digital Business programme at the International School – Vietnam National University, Hanoi is developed with an interdisciplinary, modern, and internationally oriented approach, aiming to equip students with comprehensive knowledge and essential skills to effectively manage and lead business activities in the digital era. In the context of a rapidly transforming global economy driven by technological advancement, the programme is designed to cultivate a generation of professionals capable of operating intelligent business models and adapting to the fast-evolving landscape of markets and technologies.
The programme focuses on key domains such as digital transformation in enterprises, data and digital customer management, e-commerce, financial technology (fintech), artificial intelligence applications in business, and innovative entrepreneurship. Students are not only provided with a solid theoretical foundation in economics and management but are also trained to develop strategic thinking, data analytics skills, the ability to design and implement digital business campaigns, and to operate technology platforms supporting business activities.
The curriculum is aligned with international standards and integrated with real-world business cases. Teaching and learning methods are flexible, emphasising experiential learning through project-based activities, business simulations, and industry collaboration. The academic staff comprises highly qualified scholars and practitioners from both domestic and international backgrounds. A number of specialised modules are delivered in English, enabling students to enhance their language proficiency and expand their global career prospects.
Feedback from students and employers indicates that the Digital Business programme stands out for its practical orientation, rapid responsiveness to technological trends, and the adaptability and proactiveness of its graduates. Graduates of the programme are well-positioned to pursue careers as digital business operations specialists, customer data analysts, e-commerce managers, digital product developers, or entrepreneurs in technology-driven and creative industries.
The Digital Business undergraduate programme is officially promulgated under Decision No. 2039/QĐ-ĐHQGHN dated 17 May 2024 on the issuance of the programme and the assignment of training responsibilities.
1. Knowledge
PLO1: Apply fundamental knowledge of economics, management, business law, and information technology in academic study and digital business practice.
PLO2: Apply advanced knowledge of e-commerce, digital strategic management, digital marketing, and online consumer behaviour to analyse and solve business problems.
PLO3: Evaluate the impact of globalisation, the digital economy, Industry 4.0, and sustainable development on the digital business environment.
PLO4: Apply knowledge of big data, artificial intelligence (AI), cloud computing, and automation to enhance business efficiency.
PLO5: Analyse and propose digital business models aligned with technological trends and modern consumer behaviour.
PLO6: Integrate analytical thinking, systems thinking, and technological thinking in designing digital transformation solutions for enterprises.
2. Skills
2.1. Professional Skills
PLO7: Analyse and exploit data from information systems to support decision-making in digital enterprises.
PLO8: Design, implement, and evaluate the effectiveness of digital marketing campaigns, digital content management, and user experience (UX).
PLO9: Develop, operate, and monitor e-commerce activities; apply enterprise management systems such as CRM and ERP in business operations.
PLO10: Coordinate and implement digital business projects involving multidisciplinary and international collaboration.
2.2. Transferable Skills
PLO11: Demonstrate professional communication, effective presentation, and negotiation skills in digital environments.
PLO12: Work effectively in teams; organise and coordinate team activities using digital platforms while applying critical thinking.
PLO13: Proficiently use office software (MS Word, Excel, PowerPoint), digital tools such as Google Workspace and Canva, and quantitative research tools (SPSS, Power BI, Tableau).
PLO14: Demonstrate English proficiency at Level 4/6 of the Vietnamese Foreign Language Proficiency Framework (as stipulated in Circular No. 01/2014/TT-BGDĐT), including the ability to effectively use English for Digital Business purposes.
3. Autonomy and Responsibility
PLO15: Demonstrate a commitment to lifelong learning and proactively update knowledge of emerging technologies and market trends.
PLO16: Identify roles, responsibilities, and professional ethics in digital business, including data privacy, cybersecurity, and consumer protection.
PLO17: Make confident decisions, adapt quickly, and demonstrate creativity in dynamic and rapidly changing business environments.
PLO18: Develop an entrepreneurial mindset, innovation capacity, and the ability to lead innovative initiatives in technology and digital business.
4. Further Study and Professional Development
Graduates are capable of pursuing self-directed learning and advanced research in fields such as technology, business, data analytics, and innovation.
They may continue their studies at the postgraduate level in programmes such as:
- Digital Business
- Digital Marketing
- Technology Management
- Management Information Systems
- Innovation and Entrepreneurship
These programmes may be undertaken in Vietnam or internationally, and delivered in either Vietnamese or English.
Upon completion of the programme, graduates will possess the necessary knowledge and skills to pursue the following career paths:
- Digital Content Developer
- Business Analyst (with a Digital Business Focus)
- User Experience (UX) Designer
- Digital Business Consultant (Independent/Freelance)
- Digital Marketing Manager
- E-Commerce Manager
- Digital Project Manager
- Product Manager (Digital Products/Services)
- Customer Relationship Management (CRM) Manager
- Social Media Manager
- Digital Entrepreneur
The total number of credits required for programme completion is 120 credits, including:
- General Education Courses: 24 credits
- Field-specific Courses: 18 credits
- Disciplinary Core Courses: 21 credits
- Major Group Courses: 24 credits
- Major-specific Courses: 33 credits
The programme adopts advanced teaching and learning methodologies currently implemented at the International School and leading universities worldwide. These approaches aim to enhance students’ learning autonomy, self-directed study and research capabilities, foster creative thinking, and develop practical skills. At the same time, they strengthen teamwork, information searching and processing skills, as well as presentation and discussion competencies. The programme also promotes stronger integration between teaching and scientific research, thereby improving overall training quality.
- Students are encouraged to engage in research-based learning, with a strong emphasis on developing professional skills, practical competencies, and real-world application.
- The programme promotes collaborative learning, including teamwork, case studies, and interactive discussions. Students are guided in conducting research, writing academic reports, and delivering presentations for major assignments.
- Internships and field placements are organised at relevant organisations and enterprises, including opportunities abroad, in alignment with the requirements of the Digital Business programme.
According to VNU-IS’s double degree regulations
The programme is implemented in accordance with Decision No. 2039/QĐ-ĐHQGHN dated 17 May 2024 on the promulgation of the programme and the assignment of training responsibilities.
